After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It’s not just about making money. Everything you do impacts your revenue: your sleep patterns, your workspace, your team, even that specific spot on your couch where you always fall asleep. The podcast is about how to keep money from draining out of your business through inefficiency, procrastination, and all those hidden time thieves you don’t even notice.
Dan Hou didn’t plan to become an AI consultant by accident. After getting “professionally bamboozled” by the iPhone launch while working at Motorola, he made himself a promise: catch the next technology wave, but this time, own the outcome. That decision led to Eskridge, an AI consultancy built specifically for mid-market companies—the ones competing in the same arenas as enterprise but without McKinsey budgets or tolerance for bloat.We dig into the shift from “what is AI?” conversations in 2023 to tactical implementation pilots today, and why most companies are still treating AI adoption as a checkbox exercise rather than a competitive positioning tool. Dan breaks down the three-part framework his team uses: strategy (identifying high-value use cases), implementation (standing up pilots with measurable outcomes), and change management (the piece most engineers initially overlook).
Tessa Burg sits down with Michael Ditter, Director of Artificial Intelligence Strategy and Emerging Technology at Diageo, to explore the transition from AI experimentation to scalable enterprise integration. With 15 years at the intersection of consumer goods, strategy, and technology, Michael shares how Diageo shifted from small pilots to a capability-led transformation focused on three core pillars: content creation, consumer insights at the speed of culture, and differentiated consumer experiences. The conversation reveals a refreshingly practical approach to AI adoption. Rather than chasing the latest tools, Michael emphasizes building human capability first, meeting people where they are, and starting each engagement by asking what’s the hardest challenge they’re working on right now. From day-long hands-on sessions to one-on-one coaching, his team has created a framework that balances innovation with responsibility, addressing concerns around bias, hallucinations, and data privacy upfront.
Celebrating 30 years of making a difference, Binky Patrol founder Susan Finch shares five strategic initiatives designed to expand volunteer recruitment and engagement for small nonprofits. From Greek life partnerships to senior community programs, these practical approaches offer actionable blueprints for organizations looking to grow their impact. She explores the untapped potential of senior communities where residents maintain crafting skills and desperately need purpose and community connection. Whether you run a nonprofit or want to understand volunteer mobilization strategies, this episode delivers concrete ideas you can implement immediately.
In this episode of What’s Your Edge?, Stacie Fell, president of Kana Roof joins the conversation. Stacie’s journey is a powerful illustraton of how the absence, or presence, of customer data can dramatially impact business decisions. They go behind the scenes to explore how a lack of customer insights created missed opportunities, and how a renewed focus on data has since transformed her decision-making.
Fr. Dominic talked about humility. If we have the presence of God within us, if we bring the presence of God to every situation we encounter, if we’re filled with the presence of God so much so that we don’t think of ourselves — that’s humility. Humility is not thinking less of myself; it’s thinking of myself less.
We hope you enjoy this playlist of our favorite episodes of the week.
