Prospect’s Apprehension, The Future of Data, The Valuation Equation, Tootsie Rolls and Otter Pops
Chris is back with Corey. "Every discovery call begins with apprehension,” says Chris Beall, our Market Dominance Guys’ co-host. Chris says that you need to be aware that starting a discovery call by interrogating your prospect only increases their apprehension. Data drives B2B marketing. But many marketers question how upcoming changes will shape the future [...]