People who delay for the perfect time, hold off launching because their interviews aren't perfect never wanted to launch in the first place. This is a long-haul. Look at Jeopardy. When they started over 30 years ago, they had bugs to work out. They let the show evolve. Same with any of our beloved shows [...]
Checklist first: Do you have catchy titles that give a clue what it is about? Do you have a compelling 150 character description that tells what they will hear, the problem it will solve, and who the guest is? Are you editing so everyone sounds good and you don't irritate listeners? Are your topics and [...]
This is the first in a short series of four podcast secrets revealed. Hope is Not a Strategy: Preparing your followers to anticipate your podcast launch. If you are launching a podcast, you probably have a list of followers, subscribers, friends, connections, customers, prospects, strategic partners. This is your initial audience. Do not wait until [...]
Our time is limited. We are being pushed to rise above our competition. Jobs are scarce in some industries and fields. We need to be better, more desirable, in demand. The only way to do that is to bring skills that those we are competing with lack. With time no longer spent commuting, we can [...]
If you do podcasting or create videos, you are most likely familiar with the value of transcripts. We also use transcripts to record and review meetings with clients so we can be fully engaged, rather than scribbling notes. The price of the podcast service is minimal compared to the time saved translating and filling in [...]
We get ideas of ways to help further our message, reputation, product information and want to implement that idea right away because we KNOW it will help us gain more of our market. Let's snap the bungee cord on that idea for a bit and come back to base. Recently we've seen a lot of [...]
Funnel Media Group would love to produce your podcasts for you to promote through our Funnel Radio channel, streamed content and more. Our shows are primarily geared for B2B. But before you decide whether you want us to do it, or even if you want to try to do this yourself, there are a couple [...]
We are assuming you have Google Analytics code in your podcast site to track visits, referrals and more. We all know the value that hosts such as Libsyn and Podbean give us with their breakdown of all of the downloads for our episodes, but there is more to the picture. Utilizing Google Analytics, the custom [...]
Decide WHY you are doing a podcast - the real goal. Is it to launch an initiative? Build a reputation? Boost the egos of your executives or clients? Give value to your existing clients? Open the door for new clients/prospects? Determine your audience and their listening habits. Once you know this, you can determine WHO [...]
We all have our favorite tools for creating posts, graphics, and podcasts. Susan Finch is constantly asked for her list of tools, so she decided to share them with all of you. You may scratch your head at a few, but there is logic and a back story behind each one. If you want [...]