Depending on the venue you use to host your podcast, you may have additional ways to promote your hosts, major topics, or guests – especially if they are one periodically. Podbean allows for tagging/categories. Libsyn does not. It will all depend on where you host your podcast. If you bring your episodes into your main website as a blog post, you can take advantage of the same category promotions. Blogs allow you to not only have categories but tags, as well. You can assign episodes and posts to multiple tags and categories for cross-promotion. Just make sure the ones you select are truly relevant to the content of that post or episode.
Think about if you had 10 guests come on over a year to talk about their 5 Success Tips. That’s a great tag. As you add new interviews to that category, that feed would be updated. If you submitted that category RSS file – every category on a blog has it’s own RSS file – to Google, it would regularly check for new episodes and index them. In WordPress, categories allow you to put extra information in there that would also give the search engines more to drink up. The key with search is regular, frequent updates. If you have categories you created years ago, freshen up the descriptions. ALWAYS make sure you have a category for EVERY post on your site. Nothing should ever be “default” or blank. This also keeps your content focused.
When you’re creating your podcast, think about topics, types of guests, features you want to have regularly. Try to stick to those topics and features to better build out the category and tags.
Keep your categories short and strong. Popular CRM Solutions is better than “Our favorite CRM Software.” Sales Domination is better than “Ways to dominate your market” – that’s more of an episode title.
Another reminder is that the first three lines introducing your episode should be strong and clear of what you are covering and who benefits. Sometimes that’s all people see to judge whether or not to listen. Think about the abbreviated search results.
Also, mention the title in the post and your show name to drive it home to search.
You have your task list, let us know if you need any help. We’re here!