Employer branding, The B-side leadership, IP opportunities, Lowering insurance rates, Marketing in a recession

December 1st|Blog, Funnel Radio|

What helps make someone an effective leader? According to Market Dominance Guys guest, Paula White, the Leadership DJ of Side B Consulting, it’s all about employing a leader’s human side along with their business side when they connect with their team. Using music and musician metaphors, Paula helps leaders discover the aspects of their flip [...]

Embrace, Don’t Edit, the Thoughtful Pause

November 17th|Blog, Podcasting Tips|

Recently we were editing an appearance of one of our hosts on another show. They had edited the episode so tightly, there wasn't even an exhale between the host's question, the guest response and the next question. Realizing sometimes there can be uncomfortable silences between question and answer, and the next question, there is also [...]

Best Sellers in Business Ethics Gift Ideas

November 9th|Blog, Resources|

Whether it's a gift for yourself, someone you report to, or someone on your team, here's a list of Amazons Best Sellers in Business Ethics from the other day. We liked the variety of writing styles in this list and the topics very much and wanted to share it with you. This was a snapshot [...]

Top Ten Episodes Q3 Leader Generation

November 8th|Blog, Show Highlights|

Here are the top ten episodes for the Leader Generation Podcast from Mod Op. The Leader Generation podcast features conversations, interviews and Q&As with Tessa Burg and influential marketers in the B2B and B2C industries who share how to win at digital and pipeline marketing. Tessa Burg is Chief Technology Officer at Mod Op, a [...]

If a Word Glitches, Find It Somewhere Else

November 4th|Blog, Podcasting Tips|

Anyone who has listened to podcasts regularly, and anyone who has edited them knows what "Zoom Twang" is. It's when a word or syllable is glitched due to bandwidth or gremlins in the recording and the word or syllable is LOST. It's just not there. Many times, you can simply edit it out. But what [...]

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