Not that all webinars have become boring, but between talking heads, PPT with tiny type (go to our site to read it), scripted dialogue, and sales pitches, webinars are losing their appeal. And the most used cliche of all is “Free Webinar” B2B Webinars, a creative child of the internet, seem to be [...]
Petersen, a Senior Executive with GoldMine CRM, Assumes Host Duties This Month on the Live Internet Radio Program with Podcast Replays Lynden, WA - - July 23, 2018 - - James W. Obermayer, co-owner of the Funnel Media Group LLCTM and publisher of its Funnel Radio Channel (a live-streaming internet radio station), announced that Paul [...]
Podcasts, where executives in the company assume a public leadership position by discussing important topics in sales and marketing with customers, prospects and industry leaders, can be a vital part of your marketing outreach. In addition, podcasts provide a treasure trove of content that can be used in a dozen ways. Here are Ten reasons [...]
Podcast Build Measurable Revenue by using it for multiple ways! When people or companies decide to create a podcast, they are drawn to it for many reasons. Some do it for the notoriety, some to create an image of thought leadership, and still more embark on it to create content that can be [...]
This B2B Podcast Radio Program, with Co-hosts Susan Finch and Lany Sullivan, Joins the Funnel Radio Channel Program Line-up on Thursday Feb 26 2018 - - Lynden, WA - - James W. Obermayer, publisher of the Funnel Media Group LLCTM and its Funnel Radio Channel, a live-streaming internet radio station, announced that the station is expanding programming for [...]
As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting. They discuss storytelling, the importance of audio, conversations and podcasting (Matt believes podcasts are really unstructured learning time). They question banner ads and other now traditional forms of [...]
Trade shows are a must-have in B2B marketing, but there is the cost of the show and the people (people are often 2X the cost of the show). The good thing is that show leads take 20% fewer touches to close, but shows are seldom measured by their revenue return. Victor Kippes, founder and CEO [...]
Without a Sales Process Your Business is a Lottery Michael Alexander reminded me that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run [...]
We spend a considerable amount of time working with clients on their sales outreach and engagement processes here at Heinz Marketing. This has been more recently defined as the discipline of “Sales Development” and is something we believe every company should have a competency around. Tune in LIVE 4/13. How you identify, engage, and convert [...]
Listen While You Work...from SLMA Radio a program on the Funnel Media Channel. The Growing Value of Podcasting for B2B Marketing Our guest today, Andy Paul will talk about the Growing Value of Podcasting for B2B Marketing. He is an author, consultant and podcaster. In the past 18 months Andy’s podcast series called Accelerate has [...]